Marketing Techniques

  As seen in the Superbowl commercials we watched there are many different ways/techniques you can market a product. For example in the Doritos commercial they used humor and the commercial reminded people why their product was fun. In our health magazine we could incorporate funny jokes about health and why it's important to stay healthy and make it fun but knowledgeable. Also another commercial we saw was the Heinz ketchup and the way they used marketing techniques was they used emotional appeal. A way to incorporate that into our magazine is to use words or phrases that sound like you want to buy our health magazine. These marketing techniques will both help people appeal to the product and make your product interesting.